Sender Score Reputation, Senderscore


Free Email Reputation from Return Path

Like a credit score, a Sender Score is an indication of the trustworthiness of an email source.

The Sender Score provides information about how a sender's reputation compares to other email senders, and how it is likely to be evaluated by mailbox providers. If you are responsible for sending email, your Sender Score tells you the most important factors you need to change about your program in order to improve your reputation and therefore your inbox placement rates.

For ISPs and Network Operators
Sender Score data gives you a deep view into any outbound mail abuse from your network as well as a broad view of the reputation of the mail entering your network. Sender Score Reputation Data will help you to make good decisions to mitigate inbound spam into your network and deliver rapid response to any outbound mail abuse coming from your IP addresses.

For Email Senders
What is your email sender reputation? With Sender Score trusted cooperative reputation network, the world's most comprehensive database of email sender reputation designed to help mailers, you’ll know right away what ISPs and other mailbox providers think of your email program – and how your program stacks up against everyone else’s. Even better, with the Sender Score you’ll be able to see exactly what you need to change to improve your email sender reputation.

Why Reputation Matters
A recent Return Path study shows that email sender reputation, and not content, is the major factor that determines whether your email reaches the inbox. Studies show that 83% of the time, sender reputation is the cause of filtering. Although mailbox providers use different standards to determine what triggers filtering, they all hinge on your email reputation. By compiling the same data for every email sender, and making it public for both senders and receivers, the playing field becomes more level. Think of it as a credit score for your email program. Everyone sees what the standards are, who is failing them, and what to do about it.

Beyond Reputation — Reaching the Inbox
Your sender reputation is an important starting point when defining what you need to do to improve your inbox placement rates. However, merely knowing your Sender Score is not a replacement for fully understanding the comprehensive list of metrics that ISP’s use when determining whether to accept, reject or send your email to the spam folder or inbox. Are you mailing too often? Not frequently enough? Do you have poor email infrastructure? Are your bounce rates too high? There are so many variables that affect your inbox placement that what you need ultimately is a true reputation management system. Moreover, even if you already have a stellar reputation, individual campaigns may still be blocked or filtered. For a truly comprehensive solution, Return Path offers Email Intelligence that represents cutting-edge analysis, data-driven insights and practical commercial applications that deliver tangible benefits to help improve email ROI.

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