Understand your sender reputation. Learn how to improve it.
GET YOUR SCORE
Your Sender Score is like a credit score to gauge your credit worthiness but for email: It measures the health of your email program. Sender Score is a number between 0 and 100 identifying the quality of your sender reputation and details how mailbox providers view your IP address.
Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, how many unknown users you email, if you’re on any industry blacklists, and more.
Whether you are on the high or low end of the Sender Score spectrum, there’s always room for improvement.
If your Sender Score is below 70, you need to repair your sender reputation. Download the Fundamentals of Email Marketing to understand the criteria mailbox providers use to determine which senders reach the inbox and how to improve your performance.
Continue following industry best practices and optimizing your email program. Download the Secrets of Best in Class Senders to learn how to build and run an effective email program.
You have a great sender reputation, and you may qualify for our Certification program, providing you preferential treatment at major mailbox providers. Learn more about the Return Path Certification program.
Join us every other week as we discuss email in today’s changing world. Each show, we'll share current metrics updates and changes as well as host guests from the industry.
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This guide lays out the foundation of email marketing, giving you the insight you need to understand how email marketing works.
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