Know your sender reputation.
Know how to improve it.

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What is Sender Score by Return Path?

Sender Score is a number between 0 and 100 that identifies your sender reputation and shows you how mailbox providers view your IP address. Your Sender Score is like a bank running your credit score to gauge your credit history.

Sender reputation is an indication of the trustworthiness of an email sender’s IP address. Mailbox providers take a lot of metrics into consideration to determine your sender reputation including spam complaints, mailing to unknown users, industry blacklists, and more.

Once you know your Sender Score, you will have actionable insight on how to improve your reputation and inbox placement in partnership with Return Path’s Email Optimization solutions.

A Sender Score Below 70 Gets Aggressively Filtered

Whether you are on the high or low end of the Sender Score spectrum, there’s always room for improvement.

Sender Score < 70

You need to repair your sender reputation. Download the Ultimate Guide to Email Deliverability to understand the factors that go into determining deliverability and how to improve your sender reputation.

Sender Score > 70

Continue following industry best practices and optimizing your email program. Read the report, The Art and Science of Subject Lines, to understand the best subject lines and keywords to drive engagement.

Sender Score > 80

You have a great sender reputation, and you may qualify for our Certification program, the industry-leading whitelist. Learn more about the Return Path Certification program.

Learn how to reduce the amount of filtering on your emails and improve your Sender Score. Request a demo for Return Path Email Optimization solutions.

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